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Affiliate Programs... A Not THAT Easy Start To Your Own Online Business
By Elena Fawkner


"Where is all the help I`m supposed to get. I have been buying ezine and classified ad builders and signing up for Echecks and Virtual credit cards. In the meantime I have no business and no ads set up. When does all this happen? Let`s go here. I spent all day on this. I`m running out of time."

I kid you not, this is the sum total of an actual email that hit my inbox this week. Not only did I not know this person from Adam, this was the first and only email I had ever received from her and to this day, I have no idea what she`s talking about. Presumably, she signed up for one of the affiliate programs I promote from my site and was asking, in her own inimitable style, for my help. Although I am always ready and willing to help anyone I can, this is most definitely NOT the way to go about asking for it. Needless to say, I let her know what I thought of her approach in NO uncertain terms.

The attitude displayed in this person`s email to me (and she is by no means an isolated example) exemplifies why so many people fail to make a success of their online businesses. Leaving aside the utter rudeness of the approach, notice the impatience, the expectation to be up and running in a day, the HURRY, the apparent belief that real world principles such as courtesy and good manners don`t apply online (they do). Think this person is going to last the distance? What kinds of tactics do you think she is capable of resorting to in pursuit of the almighty dollar?

So, let`s take a realistic look at affiliate programs, what they can and can`t do for your business and how to maximize your chances of creating a successful, long-term business with them.

WHAT IS AN AFFILIATE PROGRAM?

An affiliate program (also known as a reseller, associate, referral or partnership program) is essentially a revenue-sharing arrangement whereby you, the affiliate, receive payment from the owner of a product or service that you promote on their behalf.

Affiliate programs are an excellent way for the new internet entrepreneur to start an online business.

TYPES OF AFFILIATE PROGRAMS

There are various types of affiliate programs.

The most simple involves you, the affiliate, placing a banner ad, graphic or text link at your site which is linked to the site of the business you are promoting. This link is coded with your unique affiliate ID so that the site visitor is recorded at the target site as having originated from your site, thereby allowing you to be credited with the sale.

Payment is generally a fixed percentage of the sale value (commission) or "pay per click", where the affiliate is paid a certain amount for every time a site visitor clicks on the link at the affiliate`s site, whether or not a sale is made.

The more sophisticated affiliate programs are multi-tier and allow the affiliate to earn commissions not only on the traffic they directly refer to the target site but also a proportion of sales generated by their sub-affiliates.

BENEFITS OF AFFILIATE PROGRAMS

The greatest benefit of affiliate programs is that when you are just starting out in your own online business you don`t have to worry about creating your own product or service. You just promote someone else`s and get a share of the revenue pie for your efforts.

You also don`t have to concern yourself with warehousing, transport or logistics headaches. All of this is handled by the business whose products/services you are promoting. All you need concentrate on is driving traffic to that business`s website. This means that a high proportion of your revenue is profit.

The owner of the product/service is also responsible for collecting payment, customer service and the myriad other details that come up on a day to day basis in running the business.

DISADVANTAGES OF AFFILIATE PROGRAMS

The main and obvious disadvantage of affiliate programs is that it is the owner of the product/service who earns the lion`s share of the profit on the sale.

You`re working on commission. You will NEVER earn by way of affiliate program commissions as much as you can earn by way of profits from producing and selling your own product/service.

As a result, affiliate programs represent a high opportunity cost when you consider what you could earn if you instead channeled the time and energy you spend on promoting affiliate programs into creating and promoting your own product/service.

For this reason, it does not make sound business sense to rely solely on affiliate program income for the longer term growth of your business.

Instead, think of them as a way of dipping your toe in the water when you`re first getting started, and a nice little sideline once you`ve created your own product/service. Do NOT build your business around affiliate programs with the intention this will always be the backbone of your business. You`ll be stunting your own growth if you do.

CHOOSING THE RIGHT AFFILIATE PROGRAMS FOR YOUR BUSINESS

So, keeping in mind what affiliate programs can and can`t do for your business, let`s turn to what you should look for when choosing an affiliate program or programs to promote in your business.

=> Synergistic Products/Services

First off, and this is a cardinal rule, only promote those programs which will allow you to create synergies with your site. This means selecting programs that naturally complement the subject matter of your site and that will therefore be of interest and relevance to your site visitors. This will ensure your prospects (ie your site visitors) are pre-qualified which will result in a relatively higher conversion ratio (the ratio of visitors to purchases) than would be the case if your traffic is untargeted (which will be the case if you promote unrelated products and services from your site.)

=> Quality In All Things

Keeping the need for synergy uppermost in mind, look for quality programs first and foremost. The last thing you want to waste your time, money and reputation on is a shoddy product or service. There are just too many quality programs out there to settle for anything less.

=< Stability of Company

Look for a company that`s been around for a while and that`s reputable and stable (both financially and in its management). Any reputable company will have full contact details readily available so do your research.

=> References

Look for testimonials and references from other affiliates. If the company you`re interested is not forthcoming when it comes to putting you in touch with other affiliates, move on.

=> Affiliate Agreement

Look for a professional, considered and detailed affiliate agreement (contract). This shows that the company is serious about its business.

Watch out for exclusivity clauses and other restraints. Some affiliate agreements will require that you not promote competing businesses` products and services. This is not to say you should avoid such agreements. As a general rule, it is your interests not to promote competing programs anyway. Just be aware of what the agreement says on the subject to avoid getting yourself into hot water.

Look also for an agreement that treats spammers harshly. This protects not only the company but other affiliates as well. The last thing you or any other reputable affiliate needs is to have your reputation and the reputation of the product/service you are promoting besmirched by these sorts of tactics.

=> High Commissions

Promoting someone else`s affiliate program necessarily requires that you divert traffic away from your site and towards someone else`s. Make sure you`re properly compensated with a high commission structure. And be sure to set up your link so that when the visitor clicks on it, a new browser window is opened for the target site. This at least keeps your site in front of the visitor so they can go back to your site once they`ve finished at the site your link has taken them to.

=> Lifetime Commissions

Look for affiliate programs that will credit you with not only THIS sale but all other sales the customer may make in the future. Many programs are set up so that the customer is identified as "yours" so that when the customer returns to the target site in three months time, the sale is recorded as having been generated by you.

=> Residual Commissions

Include programs that offer residual commissions in your portfolio. Good examples are webhosting services, autoresponder services and the like where customers sign up for a continuous service that requires periodic, regular payments. You receive periodic, regular commissions as a result.

=> Tracking of Commissions

Look for programs that allow you real-time access to your stats so you can keep easy track of your commissions.

=> Reliability of Payment

When checking with affiliate references, find out what the business`s record is on paying out commissions. If they`re slow or there appears to be a pattern of problems, keep looking.

=> Frequency of Payment

Make a note of payment schedules too. Some programs pay weekly, some monthly, some quarterly. Some only pay once you accumulate commissions of a certain amount. None of these arrangements are necessarily good or bad in and of themselves. Just be sure you know what to expect.

=> Programs that Require Payment Up Front

Two words: MOVE ON!

=> Affiliate Support

Finally, take a look at what support the business offers its affiliates to make sales. Do they provide resources such as sample ads, banners, logos and the like? Do they provide useful advice about maximizing your sales? A good affiliate program provides affiliates with a LOT of support in these areas.

MAKING MONEY FROM AFFILIATE PROGRAMS

OK, now you know what to look for in an affiliate program. Here`s how to maximize your sales of those products and services and, therefore, your commissions:

=> Get Your Own Website

No ifs, no buts. DON`T rely on the you-beaut self-replicated job the company provides all its affiliates. Link to that site from your main site.

=> Get Your Own Domain Name

This presents a much more professional image. Many people won`t give the time of day to a business that thinks so little of its prospects that the owner won`t shell out 70 bucks for a domain name. So mean business and look like it.

=> Get Traffic To Your Site (Duh!)

As a rough guide, you will need at least 500 targeted unique visitors a day to your site to make reasonable money from affiliate programs.

=> You Must Have A Site That Will Attract Repeat Visitors

If your website is nothing more than a splash page consisting of little else other than banners for umpteen different affiliate programs, forget it. Your site must be worthy of your visitor`s time and interest before you can even begin to think about converting that visitor into a paying customer. So create a real site with real content that will keep them coming back for more.

=> Personal Testimonials

A personal testimonial will result in more sales than a mere link or advertisement. So take the time and trouble to write a personal endorsement of the product or service you are promoting. And, of course, it goes without saying that in order to write a personal endorsement, you must know that of which you speak. NEVER promote a program you haven`t first purchased yourself. If you don`t think enough of your program to invest in it, how do you expect to persuade others to?

=> Promote With Your Sig File

Include a link to your site in the signature of every email you send.

=> Promote In Your Own Ezine

Finally, if you`re not already publishing your own ezine or newsletter to stay in touch with your site visitors, start. It`s a great way to promote not only your site but also the affiliate programs you promote from your site.

MAKING SERIOUS MONEY FROM AFFILIATE PROGRAMS

The only way of making SERIOUS money from affiliate programs is by creating your own product or service and recruiting affiliates to sell for YOU.

The affiliate program phenomenon is one of the Internet`s true success stories. It provides a toe-hold for the would-be internet entrepreneur to begin a real, live business of his or her very own. But the real beauty of affiliate programs lies not in what they can do for you, as an affiliate, but what they can do for you, as a recruiter of affiliates for your own program. By all means jump on the bandwagon and start promoting other people`s products to get your start. But don`t wait too long to start developing your own product line. There is a ready-made salesforce numbering in the millions ready and waiting to sell it for you.

For more information about this article and/or the author visit http://www.fawkner.com/subscribe.html/

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Lifting Equipment - Lifting Equipment
...government to protect employees from the dangers of Lifting Equipment. The Regulations aim to reduce the risks to people`s health and provide safety from lifting. Generally, the government Regulations require that equipment provided for use at work conforms to the following:1:It is strong and stable enough for the particular use needed for and marked to indicate it is safe.2:positioned and installed to minimize any risks.3:used safely, i.e. Any work needed is planned, organized and performed by competent and trained people.4: All Lifting Equipment is subject to ongoing thorough examination and, where appropriate, inspection by competent and trained individuals. The following is equipment is covered by the legal Regulations: Lifting Equipment means any equipment or materials used at work for lifting or lowering load...
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Parking Permits - Parking Permits
...arking permitsthat enable them to park on company premises. In built-up areas parking can be a problem and pricey public car parks can be rather off-putting. They might be tempted to try their luck in private car parks that have lapse parking control measures. One way to ensure that the vehicles that are parked in car park have a legitimate right to be there is by issuing their owners with Parking permits. Self cling or adhesive versions are available and they have can have corporate logos printed upon them along with spaces for serial numbers, vehicle registration numbers, space numbers and issue dates. People might be allocated a certain space in the company car park that will tally with the number that is shown on their parking permit. Personnel can hold details about workers` vehicles to ensure that parking procedures are being...
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Document Storage - Document Storage
...red all over the floor? Rapidly running out of room for file storage and need a solution fast? Have you thought about outsourcing your document storage to specialists in this field? You can have your files and folders stored at a remote location away from your company premises. Each single document will be archived and should you need it again in the future you can request its presence. Take your old letters and places them within document storage facilities and you`ll free-up plenty of room in the office. No longer do you have to have shelving that is heaving with heavy boxes because they can simply be stored in a safe, dry and secure area deep down in a vault. The company who provides the document storage facility owns a massive site. Obsolete documents can be sent into deep storage and if you need to look at them anytime in...
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Designer Headboards - Designer Headboards
...nt from ordinary headboards because they are stylish and more emphasis is placed on looks as opposed to their usage. Designer headboards are made by different designers, but most designer headboards available in the market are made by bedding companies. Designer headboards are usually more expensive than ordinary headboards, and some designer headboards can be custom made depending on the requirements of a buyer, such as color and size....
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Self Adhesive Stickers - Self Adhesive Stickers
...ive Stickers are mostly used by students who stick them on their books, bags etc. Self Adhesive Stickers usually have glossy material on one side and are sticky on the other side. They are kept glossy to increase their life.Self Adhesive Stickers are very useful....
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Sea Freight - Sea Freight
...ible time and want a freight forwarding firm to handle the consignment on your behalf? Not sure about global freight policies and need the shipping team to take care of all the documentation on dockside? This shouldn`t be a problem because you can locate Sea Freightspecialists who work with a network of International freight forwarding partners. A highly professional company can take care of all your Sea Freightrequirements and ensure that your shipment reaches Spain in time for the deadline that is in place. People rely on freight forwarding companies when they have consignments that have to be in a certain locations overseas. Their customers can be expecting deliveries within a set timescale and they can`t be kept waiting for their goods. If they are given a deadline for orders to be delivered they`ll be fully expectin...
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Presentation Binders - Presentation Binders
... a computer game or drinking a bottle of wine with friends. Many people like me have a passion for writing; it is a way of expressing ourselves, passing the time and using our imagination. I have never considered having any of my work published, but I have used Presentation binders for the pieces of work that I am especially proud of. Presentation binders ensure that all the pages are held together in the correct order and I can keep them in an organised fashion rather than looking at them years later and becoming confused by the plot. Also wherever I store them due to the plastic covering they would be more likely to survive any damp that might occur. Obviously if I was going to send my work to a publisher if I used Presentation binders, they would be more likely to take my work seriously and there...
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Coffee Shop Menu Printers - Coffee Shop Menu Printers
... go into coffee shops because I always tend to order the same thing. I might peruse the menu but I always order a Latte in the end. This has nothing to do with the way that the menu is laid out it`s just me preferring a certain type of coffee over others. I`m sure plenty of people are like me but there are also more adventurous types. They`ll pick up a menu and select something different every time they visit the establishment. Menus vary from one coffee shop to the other but one thing they have in common is they begin life at Coffee Shop Menu Printers. Artwork might have been sent through to the printers from the coffee shop and they will have produced top quality menus for the business in question. The look of the menus will no doubt sway certain customers into selecting a particular type of beverage. Quality counts and that`s why every menu produced by ...
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The Taxation People - Article01.html
...ers have paid too much tax! The Taxation People, are a forward thinking online accountancy service that specialise in helping people who might be eligible for a tax refund. They offer a online service, with a simple and easy to follow process that will get you the refund you are entitled to. I would urge you to check out The Taxation People, where if you have been or are currently employed The Taxation People can help you get a Tax Refund. The Taxation People are a trading name of Greer & Taylor LLP a respected and trusted accountancy service provider who offers a number of online services. Initially they are only offering the Tax Refund service that can be found at www.thetaxationpeople.com, but Greer & Taylor LLP are about to lauch a cost effective Self Assesment Service, keep an eye on www.greer-taylor.com for more in...
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Vehicle Fire Suppression - Vehicle Fire Suppression
...sion system is an automatic or manual fire suppression system using monoammonium phosphate base-a dry chemical agent used to control most fires. This particular system is designed for large, off-road type construction and mining equipment for example; large excavators/shovels, draglines, haul trucks, wheeled loaders and even specialty vehicles such as slab carriers, tunnel boring machines, solid waste handling equipment and even forestry vehicles. These types of equipment and vehicles have large volumes of oils and hydraulic fluids under pressure so that is fire safety is of upmost importance. The above vehicle fire suppression System is a suppression system only and is not designed or intended to extinguish all fires. That is why it is very important that alternative fire fighting equipment is available in case the system does not totally extinguish a fire ...
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Cable Display - Cable Display
...a unique type of display. As the name suggests, it is a system of display that relies on cables. With the help of moderately tight cables, a display can be held up. cable display systems are designed to stay fixed even though they appear to be fragile. The only thing is it should not be disturbed physically or should not be setup in an area where it is likely to be disturbed....
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Safe Repairs - Safe Repairs
...lace of work. Because of this it is vitally important that it is well maintained and is always in the best possible condition. If you are having problems with your safe, and need a highly skilled engineer to perform Safe repairsbut do not know who to turn to then why not get in touch with one of the best safe locksmiths in the UK. They can help you with all aspect of Safe repairsand will guarantee that they will give you the very best service. They are also experts in electronic security for your home and have a large selection of cameras, recording equipment and alarm systems and all are at realistic budgets in store. As well as Safe repairsthey also have a wide range of safes for sale, as well as key cabinets. Whether you have a small domestic safe or a commercial under floor safe, their skilled engineers have b...
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